FMCG SALES EXECUTIVE

Growth has to pay.

I lead sales where brand, retail, pricing and P&L meet. With responsibility across key accounts, teams and commercial decisions in Austria, Switzerland and Germany.

Portrait of Jan Höck

EXPERIENCE

From key accounts to sales leadership.

Roles across Austria, Switzerland and Germany with growing responsibility for customers, teams and commercial decisions.

AT / CH

BIC

Key Account Management AT/CH

Responsibility for key customers across Austria and Switzerland.

AT / CH

Edgewell Personal Care

Key Account Management AT/CH

Key account responsibility across Austria and Switzerland.

CROSS-BORDER LEADERSHIP

HARIBO Austria

Head of Key Account Switzerland & Senior KAM AT / Field Sales Leadership

Swiss key accounts, Senior KAM Austria and field sales leadership.

COMMERCIAL LEADERSHIP

HEIDI / Niemetz

Head of Sales & Member of the Management Team

Sales leadership and management team responsibility.

COMMERCIAL IMPACT

Four levers drive commercial impact.

Commercial Growth

  • Growth levers
  • Distribution
  • Portfolio

Customer Value

  • Annual negotiations
  • Pricing
  • Trade investment
  • Category management

Profitability

  • Net revenue
  • Gross margin
  • Commercial P&L
  • Investment decisions

Leadership

  • Sales organisation
  • Key account teams
  • Field sales
  • Cross-functional execution

COMMERCIAL WORK

Where commercial leadership becomes concrete.

Four areas where analysis has to become a decision, and a decision has to become execution.

MARKET

Market Development

Prioritise market potential, build distribution and put resources where growth is realistic.

CUSTOMERS

Key Accounts

Connect customer strategy, negotiation and investment into a commercially sound case.

PORTFOLIO

Portfolio Development

Manage portfolios around market potential, customer fit and profitability rather than internal wish lists.

EXECUTION

Commercial Execution

Turn decisions into clear ownership, timelines and execution in the market.

HOW I WORK

Three principles for better commercial decisions.

For me, commercial leadership means fewer initiatives, better decisions and clear ownership of the outcome.

Clarity over complexity

If everything is a priority, nothing is.

Build in profitability

Revenue without sound pricing, mix and investment economics is not good growth.

Execution decides

A strategy is only good when customers and teams can execute it.

REPORTACT PARTNER · DACH

ReportAct

NIS2 is not the problem. Uncertainty is.

Which requirements apply to us? What do we need to evidence? Who is responsible? ReportAct turns these questions into an operational workflow.

YOUR USE CASE FIRST

We do not start with a feature list. We start with your actual process, show the ReportAct capabilities that matter to it, and create a solid basis for the decision.

From requirements to process

Controls, evidence, deadlines and ownership are structured into a process that can actually be managed.

Know faster whether it fits

You see early whether ReportAct fits your organisation in practice and what the next sensible step is.

CONTACT

A concrete topic is the best way to start a conversation.

Whether it is commercial leadership, FMCG or ReportAct, send me a short note on what you want to discuss. I will reply directly.

office@janhoeck.com
Vienna, AustriaGerman / English